One of the main challenges in designing and developing a product is figuring out how to improve it. How do you get from your ideas to your end goal? And how do you know if you’re on the right track to achieving what you want? Design Bets is a product management framework that aims to help you with this, pulling together research on the best ways to make informed, unbiased decisions.
Last year, I saw Tobias Ahlin, the Experience Design Director for Minecraft, give a talk on Design Bets at DiBi 2017. I was so inspired that I ended up using it on a project we are currently running. This year, we invited Tobias to come back to Edinburgh to speak to us at the University.
A recording of the talk is available publicly on the University’s Media Hopper service:
- Watch this talk on Media Hopper
- Slides only (requires University login)
Continue reading “Tobias Ahlin: Making Better Design Predictions with Design Bets”